Our Denim Story

Fast fashion is one of the world biggest polluters yet one of the biggest industries. It’s estimated that only 1% of our clothing is recycled into new garments and the rest is dumped onto landfill sites. As much as consumer habits require a shift in attitude, it is also our responsibility as designers and brands to make a positive change on our end and put an end to unsustainable apparel. This is why at Apneh, we take pride in our jeans sustainability element - they are all hand reworked vintage. These are either donated by the clients or bought second hand. 

With every step we can, we aim to reduce our carbon footprint on the environment and breathe fresh life into clothing that would otherwise go to waste. We hope other brands follow this path and start making a positive impact in the fashion industry and the world we live in. 

To put through an order for your Apneh jeans, use our ‘Contact Us’ tab addressing Denim as the subject.